Sometimes the best ideas come from being a parent and realizing there has to be a better way.
A toy that keeps a little one curious. Something beautiful that encourages hands-on play. A clever solution that makes life just a little easier for parents. Behind so many wonderful small businesses are makers who saw a need, wanted something better for their own little ones, and decided to create it themselves.
That’s what makes the Baby & Toddler Catalog, a digital zine created by Sari Wiaz of Baby Paper, so special. It brings together a collection of small brands offering thoughtfully designed products for babies, toddlers, and the parents who care for them.
A big thank-you to Sari for bringing us all together and helping independent businesses get noticed. It’s a wonderful reminder that we don’t have to compete to make a difference. When like-minded people come together to share ideas, celebrate one another, and help small businesses grow, everyone benefits.
Whether you’re a retailer looking for something special for your shelves or a parent searching for products with a little more thought behind them, there’s plenty to discover!
Explore the Baby & Toddler Catalog here!
Baby Toys: Little Hands, Big Discoveries
The earliest years are full of discovery. Babies learn by looking, listening, reaching, grasping, shaking, and exploring the world around them. These brands create products that encourage those little moments of learning through play.
Who knew a little crinkly paper could bring so much joy? Baby Paper creates a wonderfully simple sensory toy that babies love to squeeze, crinkle, and explore. Its engaging sound and easy-to-hold design encourage sensory exploration and developing motor skills.
Sensory play meets seriously cute design! From a glittery sensory tube that begs to be shaken to a sensory ball, a dinosaur teether, and a rainbow stacker, Jellystone Designs offers engaging products that encourage little ones to explore, grasp, chew, and discover.
We couldn’t leave out our own little corner of the catalog! At Miller Boys Vintage Toys, we create thoughtfully made wooden baby teethers, rattles, and mirrors designed to encourage exploration and keep little hands and curious eyes busy. We love making toys that bring together simple design, meaningful play, and a little nostalgia.
Some toys just make you stop and say, “That is brilliant!” NogginStik brings together so many things babies find fascinating in one engaging toy. It’s designed around the sights, sounds, and interactions that capture a baby's attention. Once you see it, you’ll understand why it’s such a clever addition to a baby’s toy collection.
Together, these brands celebrate the power of play to encourage sensory exploration, fine and gross motor development, and early social interaction.
Toddler Toys: Growing Imaginations and Independent Play
As babies become toddlers, their world gets bigger — and so does their appetite for exploring it! These makers offer playful, engaging products that invite little ones to move, build, experiment, and use their imaginations.
Connect-a-Pal by Bene Bear Giving
What happens when a cuddly plush toy meets a puzzle? You get Connect-a-Pal! It’s a clever combination of comfort and hands-on play that invites toddlers to explore connections in a fun, engaging way. We think it’s a genius idea.
Beautiful wooden activity toys that make learning through play look effortless. Bunny Hopkins combines thoughtful design with engaging activities for little bodies that want to climb, rock, spin, and jump. Honestly, these toys look so fun and lovely that you might find yourself wishing there were an adult-sized version!
We’re back again! Our toddler collection includes wooden pull-along toys and other engaging toys designed for active little explorers. We believe in giving children opportunities to move, imagine, experiment, and discover new ways to play — without needing a screen to keep them entertained.
Losing a tooth is a big milestone, and The Tooth Brigade makes it even more magical. These adorable plush characters become little companions for the tooth fairy tradition. Simply tuck the lost tooth into your character’s mouth and wait for a little tooth fairy magic — cha-ching!
Who says brushing teeth has to be boring? Tooth Brush Toys turns everyday dental care into something playful with adorable little characters that also happen to be toothbrushes. It’s a fun way to make an everyday routine feel a little more exciting.
A Little Help for Parents, Too
Of course, raising little ones isn't all toys and playtime. Sometimes the best products are the ones that make everyday parenting a little easier. The catalog includes clever solutions created by people who understand the realities of life with babies and toddlers.
If you’ve ever watched your baby enthusiastically toss a toy onto the floor for the tenth time, you’ll appreciate this idea! Busy Baby offers suction-based attachments designed to help keep baby’s toys and essentials within reach instead of on the floor.
Nighttime feedings are part of life with a little one, and LatchLight offers a thoughtful solution: hands-free, sleep-friendly lighting to help parents see what they need without turning on bright overhead lights. A small convenience that can make those middle-of-the-night moments a little easier.
Small Businesses Deserve to Be Discovered
Every brand in this catalog represents someone who took an idea, saw an opportunity to do something differently, and put time, creativity, and care into bringing it to life.
Small businesses often don't have the marketing budgets or visibility of big-name brands, but they have something special: the personal stories, thoughtful details, and genuine passion that go into creating products families can love and use.
That’s why initiatives like this matter. Thank you again to Sari Wiaz of Baby Paper for bringing this community together and giving these independent makers a chance to shine.
If you’re a retailer, we hope you’ll take a look through the catalog and discover a few new favorites for your store. If you’re a parent, grandparent, or gift-giver, we hope you’ll find something wonderful for a little one in your life.
And whoever you are, remember that supporting a small business means supporting real people, their ideas, and the work they put into making something meaningful.
Take a look through the Baby & Toddler Catalog and discover your next favorite small brand.
When small businesses support one another, wonderful things can happen. 💛
